In March of 2022, we welcomed Matthew (Matt) Lany to the team as an Account Executive serving the Jacksonville, FL market and surrounding areas. Matt has a genuine enthusiasm for plants and landscapes – and a genuine respect for the people who are making it all happen. He is an Air Force brat who was born in Omaha, Nebraska, and was an English professor for the last 20 years in Jacksonville. Admittedly, grading stacks of essays started to fill him with existential dread, and he decided it was time to move into an industry he felt passionate about during the next phase of his work life. Combined with his love for plants and the Green Industry, Matt’s team player mindset and customer focus falls in line with our Core Values, making him a great fit serving our Jacksonville area customers. He has been married to his lovely wife Nancy for 20 years and together, they have a daughter Eloise, who Matt describes as the best kid a dad could ever wish for. In his free time, he enjoys swimming, walking his dogs and throwing the ball with his daughter. We are thrilled to have Matt on board the Green Dynamix team!